My last post, Why Social Media is a Good Idea for Writers, inspired a lot of excellent comments from you – honest, insightful comments that made me want to share some of my social media tips and tricks, but as I started to put that post together I realized that there is an important first step that deserves a post of its own.
Before you start to learn about the different social platforms and tools, before you start to get a handle on the most efficient and productive ways to use them, before any of that technical, tactical stuff, you have to get yourself into the right mindset for marketing and social media.
Writers tend to have a deeper than average aversion to marketing. Our “product” is so much a part of us that it’s difficult to separate our work from our personal identity. It can be especially intimidating…
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